Companies & marketers put in so much of effort to make their visibility in the search results appreciable. Reputation is a vital factor for every organization. It may even cost you millions of dollars. With the vast usage of Internet, blogs products and brands reach the customers at the faster rate never as before. Henceforth, online reputation has become a basic necessity.

With so much of attention being given to reputation and steps taken to bring it up, yet it so happens that sometimes the page rankings given by search engines (SERPs) become unsatisfactory. With the massive increase in the companies in the market, their websites and customer expectations, you are always on the urge to have a cutting edge over your competitors and win over your potential customers.
Gossips, Unnecessary rumors, dissatisfied customers can highly damage your company reputation. Many companies see that poor brand building are a public relation issue, while its actually held up with the PR firms. They form the basic cause for such brand issues. …..Click here to read more

by Gord Collins
Bay Street Search Engine Optimization
Toronto, Ontario | Canada

Can a Newbie Produce Record Breaking Value for your Corporation?

Have you ever pondered why it takes some pro sports teams so many years to achieve champion level success? Why did it take the Boston Red Sox so long to build a championship team and finally win the World Series? They could have done it faster with better identification of the right players and then trading for them or buying free agents.

They and the New York Yankees didn’t win all their titles with mediocre talent. They have the highest salary in the MLB and they are perennial winners because of it. However, baseball is their core competency. Baseball teams do not build their stadiums or their electronic scoreboards, fan seating, or make the concession food and drinks, nor do they have their own television stations. Those functions are outsourced to qualified specialists.

For most businesses today, online marketing and SEO is not their core competency. Their managers and CEOs are certain that such specialized skills must be sourced externally. Those are wise decisions. Many of the biggest corporations in the US outsource their SEO needs. They have a business to run and although SEO is now critical to business success, they are wise enough to find the best providers available and utilize their knowledge and experience. They don’t go local either. They look for the best only. …..Click here to read more

by Gord Collins
Bay Street Search Engine Optimization
Toronto, Ontario | Canada

Is there a Conflict between SEO and SEM at the Agency Level?

A client, an ad agency was conducting a $100k per month pay per click campaign for their client which they received a generous commission fee on a percentage basis. That fee collected over months and months was a substantial form of revenue for the agency. Any competing form of online promotion could disrupt that flow of revenue. When SEO was brought into the picture, the agency put a small, insignificant amount of investment into the project. I took the project on knowing that this probably was not a completely sincere intention, yet the agency had other clients where the revenue source wouldn’t be affected. Lots of potential there for business, however I discovered that this situation can only lead to frustration. …..Click here to read more

HTML 5 W3C Working Draft (http://www.w3.org/TR/html5/) was released on 2008 January 22, Tuesday.

Abstract

“This specification defines the 5th major revision of the core language of the World Wide Web, HTML. In this version, new features are introduced to help Web application authors, new elements are introduced based on research into prevailing authoring practices, and special attention has been given to defining clear conformance criteria for user agents in an effort to improve interoperability.”

From an SEO perspective, you’ll want to familiarize yourself with the upcoming buzzwords in HTML 5. There are seven (07) distinct areas of content that you’ll be working with and those are listed below. …..Click here to read more

by Dave Davies
Beanstalk Search Engine Positioning Inc
Victoria, British Columbia | CanadaAs an SEO we get two kinds of sites; those that were designed in the past and where the designer is no longer involved, and the sites where the design is either ongoing or we are working with the web designers from the start. Both of these have their pros and cons as an SEO but there is a clear advantage of one over the other for the client.

First, let’s discuss the pros and cons to the SEO. If we are coming in after the design is completed there are more than likely (and by that I mean 99.9% likely) some structural and or major design issues that will need to be addressed. Unless the web designer is skilled in SE-friendly design we are going to have our work cut out for us just dealing with structural issues. On the positive side of this scenario, we’re left to just work on the site with no designer taking it personally when we tell them we need to make changes (and that can lead to some issues). …..Click here to read more

by Dave Davies
Beanstalk Search Engine Positioning Inc
Victoria, British Columbia | CanadaAs an SEO we get two kinds of sites; those that were designed in the past and where the designer is no longer involved, and the sites where the design is either ongoing or we are working with the web designers from the start. Both of these have their pros and cons as an SEO but there is a clear advantage of one over the other for the client.

First, let’s discuss the pros and cons to the SEO. If we are coming in after the design is completed there are more than likely (and by that I mean 99.9% likely) some structural and or major design issues that will need to be addressed. Unless the web designer is skilled in SE-friendly design we are going to have our work cut out for us just dealing with structural issues. On the positive side of this scenario, we’re left to just work on the site with no designer taking it personally when we tell them we need to make changes (and that can lead to some issues). …..Click here to read more